“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” the company said in a statement to the AP. With Disney’s exclusive streaming service, Disney Plus, also on the horizon, and other companies plotting to stake a claim in the streaming war, Netflix is making a push to invest in original programming - and that comes with costs that the company is passing on to the consumer. This move comes just weeks after NBCUniversal announced plans for its own streaming service, which will be free for those with TV subscriptions and $12 for those without, as well as Apple TV Plus, Apple’s slate of original programming, which will come as an additional cost to anyone with the Apple TV app. Netflix’s stock rose slightly with its previous price increase. The last time Netflix raised its prices was back in 2017, though that decision did not affect the basic plan. The Ads and Standard plans will remain the. In the US, they will now cost 11.99 and 22.99, respectively. The new pricing reflects increases of 13 to 18 percent for Netflix’s various tiers. Netflix is raising the prices of its Basic and Premium plans in the US, UK, and France. By the May 2019 billing cycle, all existing subscribers will pay the new prices. Netflix’s new prices went into effect for incoming customers back in January, while the plan will roll out gradually for existing customers. Netflix is raising subscription prices by 13 to 18, the steepest increases since the company began streaming video more than a decade ago. Netflix’s premium plan, which allows four devices to stream simultaneously and in 4K, will increase from $13.99 to $15.99 a month. The standard plan, Netflix’s most popular option - which allows you stream simultaneously on two devices and in high definition - will increase from $10.99 to $12.99 a month. The basic, cheapest plan, which allows you to stream movies and television shows on just one device in standard definition, will increase from $7.99 to $8.99 a month. The service’s basic plan now costs 9.99 per month (up from 8.99), its standard tier costs 15.49 per month (up from 13.99), and its 4K tier costs 19.99 per month (up from 17.99). The hike will be the streaming service’s biggest price increase in the company’s history. Once again, Netflix is raising the prices of all its subscription plans. Netflix’s long-awaited price hikes are hitting today, with the standard plan increasing from 12.99 a month to 13.99 a month, and the premium tier increasing from 15.99 a month to 17.99 a month. Netflix even held a promotion where subscribers could keep the original 7.99. The influx of money will also help pay for Netflix's heavy investments in original shows and movies to compete with rival streaming services like Disney's new platform and Amazon Prime.Update (April 3): This article was updated to include the dates of the price increase. Netflix first increased its price back in 2014 to 8.99, which seems quaint today. The hike comes as Netflix is set to lose all its Disney content as Disney introduces its own video-streaming platform this year. In a statement provided to BuzzFeed News, a Netflix spokesperson said, "We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members." Netflix, citing rising costs, is raising its prices by 13 to 18, the largest increase in its 12-year history. The increased prices will also apply to Netflix customers in Latin America and the Caribbean, but excludes customers in Mexico and Brazil. Netflix is raising prices across all of its streaming plans between 13 to 18 percent, marking its largest price hike to date. These changes will be applied to all existing subscribers over the next few months, and to all new Netflix members immediately.Įxisting customers will be notified by email and the Netflix app 30 days before the new prices are applied to their subscription. This is the second time in less than 15 months that the streaming giant has increased its subscription rates, with a previous hike in October 2017. In comparison, HBO Now's basic plan is $14.99 compared to Netflix's $8.99 while Hulu charges $11.99 for its subscription without ads. Its premium 4S plan that includes ultra high-definition quality is increasing from $13.99 to $15.99. The live TV streaming service announced this week that it’s raising the price of all its plans by 5 per month, which now sit at: Pro: 79.99 / month Elite: 89. The price of its most popular plan - the 2S plan that includes high-definition quality - is increasing from $10.99 to $12.99 per month, while its basic plan is increasing from $7.99 to $8.99. Starting today, Netflix is raising prices for its 58 million US subscribers in what will be the biggest price hike since the streaming service's launch 12 years ago.
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